Politeness and civility are the best capital ever invested in business. Large
stores, gilt signs, flaming advertisements, will all prove unavailing if you or
your employees treat your patrons abruptly. The truth is, the more kind and
liberal a man is, the more generous will be the patronage bestowed upon
him. “Like begets like.” The man who gives the greatest amount of goods of
a corresponding quality for the least sum (still reserving for himself a profit)
will generally succeed best in the long run. This brings us to the golden rule,
“As ye would that men should do to you, do ye also to them” and they will
do better by you than if you always treated them as if you wanted to get the
most you could out of them for the least return. Men who drive sharp
bargains with their customers, acting as if they never expected to see them
again, will not be mistaken. They will never see them again as customers.
People don’t like to pay and get kicked also.
One of the ushers in my Museum once told me he intended to whip a man
who was in the lecture-room as soon as he came out.
“What for?” I inquired.
“Because he said I was no gentleman,” replied the usher.
“Never mind,” I replied, “he pays for that, and you will not convince him
you are a gentleman by whipping him. I cannot afford to lose a customer. If
you whip him, he will never visit the Museum again, and he will induce
friends to go with him to other places of amusement instead of this, and thus
you see, I should be a serious loser.”
“But he insulted me,” muttered the usher.
“Exactly,” I replied, “and if he owned the Museum, and you had paid him
for the privilege of visiting it, and he had then insulted you, there might be
some reason in your resenting it, but in this instance he is the man who pays,
while we receive, and you must, therefore, put up with his bad manners.”
My usher laughingly remarked, that this was undoubtedly the true policy;
but he added that he should not object to an increase of salary if he was
expected to be abused in order to promote my interest.
By : The Art of Money Getting
stores, gilt signs, flaming advertisements, will all prove unavailing if you or
your employees treat your patrons abruptly. The truth is, the more kind and
liberal a man is, the more generous will be the patronage bestowed upon
him. “Like begets like.” The man who gives the greatest amount of goods of
a corresponding quality for the least sum (still reserving for himself a profit)
will generally succeed best in the long run. This brings us to the golden rule,
“As ye would that men should do to you, do ye also to them” and they will
do better by you than if you always treated them as if you wanted to get the
most you could out of them for the least return. Men who drive sharp
bargains with their customers, acting as if they never expected to see them
again, will not be mistaken. They will never see them again as customers.
People don’t like to pay and get kicked also.
One of the ushers in my Museum once told me he intended to whip a man
who was in the lecture-room as soon as he came out.
“What for?” I inquired.
“Because he said I was no gentleman,” replied the usher.
“Never mind,” I replied, “he pays for that, and you will not convince him
you are a gentleman by whipping him. I cannot afford to lose a customer. If
you whip him, he will never visit the Museum again, and he will induce
friends to go with him to other places of amusement instead of this, and thus
you see, I should be a serious loser.”
“But he insulted me,” muttered the usher.
“Exactly,” I replied, “and if he owned the Museum, and you had paid him
for the privilege of visiting it, and he had then insulted you, there might be
some reason in your resenting it, but in this instance he is the man who pays,
while we receive, and you must, therefore, put up with his bad manners.”
My usher laughingly remarked, that this was undoubtedly the true policy;
but he added that he should not object to an increase of salary if he was
expected to be abused in order to promote my interest.
By : The Art of Money Getting
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